On the Bench
On the Bench is a destination branding and tourism campaign by Globizen, designed to position the Niagara Benchlands, “the Bench,” region as a leisure destination within Southern Ontario. Globizen will soon launch a design-forward hotel and residence collection as the Bench’s anchor destination.
Inspired by the historical map iconography of Niagara, I created an adaptable icon system, which became a foundation for the visual system.
Creative Direction
Anna Vander Herberg, Julie Vander Herberg
Design
Melanie Hong, Olivia Rohner, Erik Helmus
Motion
Júlia Maia
Anna Vander Herberg, Julie Vander Herberg
Design
Melanie Hong, Olivia Rohner, Erik Helmus
Motion
Júlia Maia